Model agency: Become a model & book
With our model agency you will find the perfect model for your next advertising campaign. We help you with the search as a casting agency, as well as with the quick selection of models. Fashion, Advertising, Casting, Trade Show & Magazine. CM guarantees your shootings / your productions quality on a high level – day by day. With CM, the model management, you always get fast, carefree and uncomplicated your model selection. Write us your wishes at any time.
We represent models in Berlin, Munich, Hamburg, Cologne and Düsseldorf but also in the USA, with representation in Los Angeles! For national and international campaigns. Did you know? CM also represents models from Milan, Paris, New York and London. With partner agencies, photographers and scouts on location, we accompany young models as managers into their careers. This makes us as a model agency in Germany an absolutely reliable partner also for campaigns of advertising agencies, companies and brands. We give you fast and uncomplicated an individual, tailor-made selection for your project!
Cocaine Models has been one of the top agencies in Germany since the beginning of ’15! Among others, the BRAVO GIRL! has already voted us in the second year to the 10 top agencies in Germany, of course, also in the following year – a real honor. We help New Faces to become a model! With experts, coachings, shootings and time!
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Stephan M. Czaja
We organize expressive talents for commercials, campaigns, castings, stores, showrooms and shops. We value ambition and punctuality. In this way, we work with you to achieve high-quality, representative results that convince your customers. With coaching, individual meetings and training we get the best out of our talents. We are where you are – no way is too far for us. CM is at your side in selection & casting. We organize smooth processes for you and your clients, in front of and behind the scenes. For you as a client, we offer even more, interesting additional services: Social Media, Influencer, Castings and referrals to top photographers and videographers in Germany and Europe. Our job is the perfect casting. In the Model & Fashion Blog you can find new shoots, photo series and castings.
You want to be a model?
When is the best time to start? We also have lots of tips for you on becoming a model.
- Become a model at the age of 13
- Become a model at the age of 14
- Become a model at the age of 15
- Become a model at 16
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All news in the CM Model Blog
Jobs – Advertising and fashion
We are your partner for models and influencers. With worldwide clients and first-class references, we as an agency ensure that clients always have the perfect look – whether it’s commercials, look books or even influencer campaigns (best result so far: 7 million contacts in one day). Here is an overview of our services:
Fashion and fashion show
Before a fashion show in Berlin, Hamburg or Munich can take place, much must be planned and organized in advance by the fashion show agency. Because each individual fashion show is unique in itself, from the construction, to the location, music and fashion. We as an agency pay attention to the fact that with the expiration guaranteed nothing goes wrong. The designers and the organisers get in touch months before the event, plan everything down to the last detail, then PR agencies get involved and finally the big day arrives! Read more about planning and organising a fashion show here.
Advertising, Online Shop and Social Media
Our models work for advertising, online shops and social media – we help you find the best models for the job. Because the requirements are always different, let’s just look at the production for online shops (one background, 30 parts) compared to a shooting for an advertising poster with family, dog and the new ball of a sports brand: Synchronously all faces, poses as well as the position of the ball must be right. Social skills also come into play here, such as dealing with small children. The world of advertising is extremely diverse, we are your partners for all questions: Your model agency.
Influencer Marketing and Concept
Who decides what is trendy? Advertising is always finding new ways. The current hype: influencer marketing. Some starlets on Instagram, TikTok and Youtube do their Stories and posts so well that more and more people follow them over time. More and more are relying on the recommendations: Tips, trends but also simply to switch off from everyday life for a few minutes. No matter if it’s about beauty tips, perfume, fitness and sports or even cars. More and more people are getting their information on YouTube and Instagram – first. For many brands, social networks are therefore it a space they can and should use as well as other ways of marketing. We show how influencers work as a quality meter and give a look behind the scenes: Influencer Agency.
For advertising agencies, casting agencies and photographers
We support customers throughout the entire casting process. From the first request to the extension of usage rights. Our team helps you as an advertising agency, casting agency, but also photographer and fashion designer with the compilation of all important information (dates, arrival and departure, photographer, job, outfits to usage rights). This way our clients can fully concentrate on their upcoming photo shoot. What does an advertising agency do? More on the subject: Advertising agency
Agency and Models
As a model agency, there are always two players in demand for us: the model and the customer. First, the great workers of a model agency and also the great investment consists in building models. Not everyone stays and not everyone brings the necessary qualities: Height, weight, skin, hair, etc. as well as in further the personality, behavior on the set, punctuality, ambition, facial expressions and gestures. If you have all the requirements, the doors are open to you. To filter out the few perfect candidates is the task of a model agency. Only through this rigorous selection process, customers have first-class models and can trust 100%.
Photo productions, advertising productions, whether for fashion and clothing, hotel and insurance or for lifestyle products to the automobile are sometimes extremely complex in planning. On the day of the photo shoot, much depends on the model. The marketing is planned, the photographer is ready and now it’s up to you: Showtime! The better the performance, the more customers will give a recommendation – an important indicator for models. Who now performs flawlessly on several jobs, collects many plus points with the agency.
Quality that pays off in the end!
Ella for Buffalo London
Klara for Dolce & Gabbana (Milan)
Anyon for Mantsho x H&M
Diana for PHC
Zoe for MarcCain
Milva for CCC
Nora for Faye
Johanna & Hannes for Dailies
Sanja & Whoopy for Opel
Luisa & Lisa for Nike
Become a model – fashion, advertising and magazines
Mother agency means intensive management instead of mass. Mother agencies are the absolute opposite. These agencies focus on the placement of models in international, large agencies. There are parent agencies that exclusively place models in other agencies and do not serve any clients themselves. Such agencies exist mainly outside the large target countries, such as the United States or Germany.
In the larger countries, model agencies are often both. They place models in the national market but are also active as a parent agency and coordinate your international placement in agencies. They keep their partners up to date with pictures and organize your options and appointments. You get access to the network and full service of your agency. An extremely good deal.
As a high fashion model who can do commercials as well as work for international fashion designers, a mother agency should be your goal. However, you expect exclusivity in return. Since you are fully relying on an agency, it should be able to offer you what you need for your career. International contacts to clients and casting agencies, contacts to photographers and magazines, a strong model board that matches your look.
Model application: cover letter and photos
Step 1: Find the best model agency. Step 2: Send your application. But what does an application and a model agency cover letter look like? With almost all agencies you apply online. On the website you will find all the admission criteria. You can’t go wrong with the application form, from measurements around hips, waist and butt to all the important contact details. Never taken your own measurements before? No problem. Read more about model measurements and the perfect model polaroids for your application here.
Model agency: Introduction and interview
First impressions count and nothing escapes a trained booker’s eye. Do yourself a favor and go to bed on time the day before your interview, because enough sleep helps you to present yourself in top form. You should also appear well-groomed and natural, apply only a light make-up and present yourself in a simple, body-hugging outfit, similar to the Polaroids. Another criterion for a successful appearance: Be in a good mood! Here you will find everything you need to know about introductions and job interviews.
Commercials for streaming, TV and cinema
A lot of work, one goal: jobs. Make a big effort in the first steps, the better your start, the more your agency sees that you are committed, ambitious, patient, you can go far. As seen here in the example, commercials that run worldwide on TV, hang on billboards and of course in stores.
If you have done everything, from the good grades in school, to the agency application, the first test shoots with photographers for your model portfolio, the first jobs to the first regular customers, then the next step is: International productions. Whether in Berlin, Paris, London or New York, advertising is produced everywhere. Here we have a few examples of commercials and jobs for you:
Prerequisites: Modeling with ambition and discipline
For designers and casting directors one thing is important: convincing looks with honest feeling. Our focus is on people and characters who can slip into different roles, right now. Talents that have perfect facial expressions, perfect measurements and recognition. We design our entire model booking according to this concept. Only those who feel comfortable in their job as a model can deliver this performance.
We make it a point to give our models the time they need to prepare for jobs through first-class management. We also focus on new, exciting topics for companies and brands, including influencers. With expertise for ProSieben taff, Sat1 Frühstücksfernsehn, ZDF or RTL Explosiv. Get to know our management team. Read more about our model management here.
Minimum size: dimensions and weight
Why are measurements but also weight and proportions so important for models and clients? Simply put, imagine that many collections, whether a designer has his or her presentation in London, Paris, Hong Kong, Cape Town or even New York and Berlin, fashion collections are cut to a certain size. Standard sizes used for showrooms, fashion shows and photo shoots. It all happens long before the garment is in stores. Example fashion show: All 22 models have to have a look so the full focus is on the clothes. That also means 22 models of similar size and proportion. Read more about: Models size & weight here.
Smile please! Advertising, Online Shops and Social Media
Personality and friendliness are the A&O. Because many have the dream to become a model. The perfect time? You should start modeling at the age of 14, 15 or 16, the earlier you start modeling the better. You can gradually gain valuable experience, with the first small test shoots but also with the first jobs. Of course, many people start at the age of 18, 19 or even 21. We as a model agency help you to go a straight and promising way – directly and without detours. With our experience and expertise we bring models already at a young age to extremely good photographers to get exclusive and good material for you. The more comprehensive the model book is, the easier it is to imagine the model in a campaign.
That’s what it’s all about. Variety! A full model portfolio will get you the good jobs. For that you have to work on yourself every day. That means: practicing in front of the mirror (facial expressions, gestures, walk), healthy nutrition, enough (light) sports as well as good grades, so that you are allowed to take the one or other time off for a job. The more you practice, the more professional you are, the faster you will get jobs!
Did you know? Most jobs are in advertising: social media, online shop, corporate video, commercial, etc. This means that as a model you won’t walk for a fashion show as often as you might think at the beginning. Most of the shows you do are abroad, your next goal as a model!
Fashion Show: Haute Couture & Pret-A-Porter
Depending on the show type, you walk and act very differently as a model. Basically there are two types of fashion: Haute Couture & Pret-A-Porter. Haute C outure comes from the home country of high fashion: France. Literally, it means “elevated tailoring”. By this, one means extravagant, individual and high-quality fashion creations. Pieces you find in boutiques, rarely in department stores. Wearable or not – there’s no accounting for taste. Although haute couture attracts a lot of attention, much of the fashion is Pret-A-Porter.
Pret-a-Porter fashions also come from the land of fashion: France. Pret-A-Porter means “ready to wear” and thus shows fashion that can be worn in everyday life. You can then find these collections, a little later, after showrooms and fashion shows, in retail stores and major department store chains. So Pret-A-Porter designers create their fashion not only as an art object, but as a highlight for the catwalk.
Models in Berlin
Model Agency Berlin – Berlin is the metropolis for models. Here are the big advertising agencies, here are adopted the fastest concepts from countries like the US, here are diverse jobs. Showroom model for fashion designers, the fashion show for Berlin Fashion Week or commercials in the distinctive districts of Berlin like something Kreuzberg or Mitte. Wow!
Models in Hamburg
Hamburg is the home of the big fashion retailers, advertising agencies but also photo studios. Next to Berlin, Hamburg is the mecca for models, some even say that Hamburg is almost better than Berlin. From large daylight studios to commercials. Ambitious models can do many great jobs and of course meet many interesting people from all over the world, from star photographers to celebrities.
Models in Munich
Chic, chic, Munich! Anyone who has ever lived in Munich knows that the city is magnificent. From the cozy Bavarian lifestyle to global market leaders, among others in the automotive industry. Munich is known worldwide as an international location and of course for many models it is the first step to becoming a model. Online shops, fashion, Instagram, commercials and fashion show, so diverse is:
Models in Cologne
The media city on the Rhine – with the proximity to Düsseldorf and the proximity to TV and advertising, Cologne is also a springboard for many models who want to make it to work for the famous designers but also for international brands. Cologne is also interesting, because of the proximity to Paris and the direct train connection, a few jobs can be made in the city of love. As I said, a good springboard!
Models in Düsseldorf
Did you already know? Düsseldorf hosts the most fashion shows in Germany! The big and international fashion companies are represented here. Mostly in the Mediahafen or in the city centre. Not only large, international fashion companies have settled here, but also numerous German top 10 fashion companies come from Düsseldorf. Many of our models started their career here. More about the fashion city:
Models in Frankfurt am Main
The banking metropolis is getting bigger and bigger. Now, with the consequences of Brexit, even more banks and employees are being drawn to Frankfurt. The city is growing and with it the economy. Because more and more consulting firms and advertising agencies are also settling in the high-rises. With the additional proximity to cities like Cologne and Dusseldorf, Frankfurt am Main offers many young models the entry into the modeling career:
When can I apply to your modeling agency?
Question on our Youtube Channel from Allison: “How many years old can you apply for Cocaine Models? Am 14 and would love to start there. I’m also about 173cm tall and slim.”
With the model construction we start from 14 years – however – start jobs only from 15 years. Even then, it is first of all also about the structure. First, full concentration on school, so you have a good foundation! Good English for visits abroad, maths, so that you have an overview of your finances, but also German, for example, so that you have perfect pronunciation for commercials. Modeling is demanding.
Modeling at 11 years, 12 years, that’s what many would like to do. Realistically, however, you need your concentration fully for school. That’s why you can apply at Cocaine Models only from 14 years. Modeling in our model agency you can then from 15 years. So if you are still a bit younger, it is best to wait until you are 15 years old. After that you still have enough time to learn step by step what you need to know as a model and still have time for school.
Is it possible to apply to Cocaine Models without any experience, i.e. without a model portfolio?
Another question from our Youtube Channel: “Can you apply to Cocaine Models without any experience, even without a model portfolio?” The answer is simple and probably a real relief for quite a few applicants: you don’t need experience to apply to a modeling agency. In fact, you don’t need experience for your model application. Model agencies only need 2 or 3 good photos of you, taken with your cell phone and in daylight, of course. You do:
- Portrait serious
- Portrait laughing
- Full body
Everything else about model coachings, test shootings (for your model portfolio) and valuable tips you will get step by step until you are a pro.
How tall do you have to be to be a model?
On the topic of measurements and size, we get super many questions, like “What measurements at what size?” to “What measurements do you need as a model?” Here’s a little overview.
- Women and girls
Body size for fashion: 176 – 180cm / International
Height for advertising: 172 – 181cm / Germany
Slim figure, usually long hair
- For male models
Body size for fashion: 186 – 190cm / International
Height for advertising: 184 – 194cm / Germany
Slim or slightly athletic figure
Model Casting – What do I have to bring?
The question was: “I was invited to a casting and I don’t know if and what I should bring and what will be done there. I have no experience at all and don’t know anything yet…. Can anyone give me any tips?” I’d love to! As you can read in our great article on casting – what you need to know, all you need to do is go to bed early and be at the agency on time ( 2-5 minutes before the appointment ).
It’s important not to wear make-up and to avoid too flashy outfits. It’s best to have black trousers, a white shirt and plain shoes. Female models should also always have high heels and a bikini (plain). You only need a photo folder if you have already had shoots. If you have photos, it is also sufficient if you bring them on your smartphone or tablet.
Model agency or model index – what is the difference?
Model directories are usually online platforms. Here models can register, free of charge or for a fee. The promise of these platforms: “With our platform you can find clients without an agency! Just sign up.” A nice simple world. But it doesn’t work. The attempt is always there. However, model registries offer you no setup, no advice, no recommendation, no network. They themselves often only make their money from the ads on the web portals. There are thousands of models in the pool without anyone checking the quality. As a model you should stay away from all these platforms.
What does best Ager Model mean?
“Best Ager” refers to models between the ages of 50 and 60. They represent an upscale lifestyle and accordingly high-priced products, from cars to luxury travel. Accordingly, with the lower competition, in relation to 16 or 17 year old models, you can build a good portfolio with renowned brands. Since the competition is too low, it is worthwhile to work as a Best Ager Model.
What weight do models have to be?
Ahealthy diet is important, but so is exercise in moderation. But what weight do models need to have? You can’t answer this question with a number. The proportions have to fit! For high fashion, you as a model usually need a very petite figure and a hip under 92 cm. Quite the opposite for plus size and curvy models. With both, however, it always comes down to a healthy lifestyle – regardless of whether you’re slim or full-figured. Times have changed!
How do I formulate a model agency cover letter?
Many have the dream of modeling. In a reputable and good model agency, up to 100 applications arrive daily. If there is only one model scout in the agency, he has only a few seconds for each application. A quick look at the measurements, at the photos, next. All that, besides the actual agency work. That’s why you need to score through your photo, not a long cover letter: Here are our tips for your model agency cover letter.